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Lightbug Car Tracker
Lightbug

Enabling new IoT use cases with Lightbug's GPS trackers.

Lightbug produces small GPS trackers that only incur costs when they create value. Together, Lightbug and Onomondo have made previously uneconomical IoT solutions a possibility.

  • Device Website Icons
    40% power savings.
  • Scale Website Icons
    60% cost reduction.
  • Streamline Website Icons
    900% productivity increase.

Challenge

Lightbug makes small and powerful GPS tracking devices. You'll find their products tracking assets, vehicle fleets, drones, people, and much more. Their trackers need global visibility and they didn't want to be tied into cellular data subscriptions. Flexible data pricing for global networks tied to value creation moments didn’t seem possible until they met with Onomondo.

Solution

With Onomondo’s global connectivity, Lightbug has one SKU, one APN, and one connectivity contract, dramatically reducing the complexity of managing a global fleet. Additionally, Lightbug passes Onomondo’s PAYG data pricing model on to their customers, making it easy to integrate IoT into products. Finally, Onomondo’s public API and real-time data monitoring tools streamline development, scaling, and operation.

Hero Lightbug

Small trackers with a long battery life and no subscription.

Lightbug and Onomondo started working together in early 2021. Onomondo’s IoT stack and cellular network have given Lightbug the flexibility and control they were looking for, helping them focus on building better devices and adding value.
Onomondo's PAYG data pricing (with no active SIM fees) has been especially beneficial for Lightbug.

 

Typical IoT connectivity providers tie customers into data subscriptions from the point of activation. New devices sit on shelves accumulating costs and end-of-life devices need to be tracked and deactivated. This old-school telco mentality is holding IoT back.

 

With Onomondo, you know that whenever your device sends data, whenever it brings value, that's when you pay for data. PAYG data billing is resonating well with Lightbug's customers. The ability for manufacturers to make their products smart without committing to a subscription has opened up a wealth of new use cases.
  • Technology

    2G, 3G, 4G, LTE-M, and NB-IoT.
  • Core Network

    Signalling Logs, Network Logs, Traffic Monitor, Network Lists
Case Story Iot Connectivity Platform

A global network with full core integration.

Highlighted feature #1

Global network.

Onomondo’s global network offers access to over 700 local networks in more than 180 countries. For Lightbug, whose GPS trackers should function anywhere in the world, that means complete assurance that all networks behave the same way and provide coverage no matter where their devices up.

Highlighted Feature IoT Scalability

The flexibility to create your own business model.

Highlighted feature #2

PAYG data.

A key benefit of Onomondo for Lightbug is PAYG data pricing and costs scaling directly with revenue or data value. As a result, Lightbug customers spend less time juggling SIM subscriptions and more time solving problems.

Case Story Iot Insights

Send insights anywhere with our open API.

Highlighted feature #3

Public API.

At Onomondo, APIs are treated as invaluable tools for customers' success. By providing access to platform APIs, Lightbug has made major enhancements to its products capabilities. This includes automatically generating network lists based on pricing, geography, and other variables – which helps make scaling operations more efficient.

“Onomondo's network transparency is unrivalled. It took three days to resolve network issues with our previous provider. It only takes 10 minutes on average with Onomondo”

Chris Guest

CEO and Founder Lightbug

Chris Lightbug Avatar
Currently on Onomondo
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